If you're a #contentcreator or #influencer working with brands, it might be easy to say yes to every deal that hits your inbox.
To maintain your brand integrity and ensure you're not 'abusing' your audience's support, you should always consider if a #brandpartnership aligns with your content, audience, brand, and goals.
Set KPIs for brand campaigns, track different metrics and use data-driven insights to make decisions about future partnerships.
You'll also establish yourself as a credible creator brands want to work with (and pay accordingly).
Congrats - you've received your first inbound for a potential brand partnership! You're a fan of the brand and have been using its product for some time, and the campaign aligns with your interests and audience goals.
Amazing - let's create some content and collect some coins, right?!
WRONG!
First, you should chat with the brand's team or agency to discuss the vision for the content and details of the partnership. When discussing a potential partnership, you should always ask what the brand's goals are and who the targeted audience of the activation is.
The brand should have clear KPIs for the campaign:
engagement
reach
clicks
signups
sales
Based on these goals, you as the creator should make recommendations on deliverables and format because YOU KNOW YOUR AUDIENCE and what content performs best.
Throughout the partnership and once all content has gone live, review the insights and analytics of your content and discuss with the brand whether the KPIs were met and what feedback they've received or can share with you.
Collecting and tracking data will help you analyze whether the campaign was 'successful' and how your audience responded to a branded (paid) partnership.
Knowing these data points will be useful when it's time to define or adjust your rates, evaluate new partnership opportunities, and analyze what platforms and types of content work best for you as a creator.
Tip: While various platforms will help you collect and analyze your social insights, I recommend using a spreadsheet or other tool (Airtable, Notion, etc.) to track and update your findings. Eventually, you can create a case study and feel empowered to pitch brands for good $$$ knowing how your content performs.
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